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Open to Salesforce BA and travel-tech roles

Hi, I'm Joshua Amponsah. Technical Business Analyst · Salesforce, AI & Travel Tech

I connect Salesforce, AI and travel distribution, and I'm proving it in public through Metric Design.

Columbus, Ohio

About

Salesforce, AI and the business of travel

I'm a business analyst with nearly three years of experience turning business needs into development-ready requirements, most recently embedded in a Scrum team at Ohio Legislative Information Systems.

Now I'm building expertise where three fast-moving worlds meet: Salesforce, applied AI and the travel industry. My focus is global distribution systems (Amadeus, Sabre and Travelport) and the shift to IATA NDC, where agencies need better CRM and data to keep up.

I'm preparing for the Salesforce Certified Business Analyst exam in December 2026. Along the way I'm running a full practice engagement for a fictional travel management company, from discovery to user acceptance testing, and publishing what I learn.

Metric Design is the studio where that work becomes real projects for clients.

  • Business analysis
  • Salesforce
  • Agentforce
  • LLMs & agents
  • GDS & NDC
  • Process mapping

How I work

Accuracy over hype
I verify facts against current sources before I publish, including anything AI helped me write.
Learn in public
I write about what I learn while I'm learning it.
Relationships first
I give value to people before I ask for anything.
Pay it forward
I volunteer my skills where they help most.

Projects

What I'm building

Practice engagements, demos and the venture they lead to. Anything fictional or demo-only is labeled as such.

Progress

Goals I'm working toward

A public tracker for my certifications, learning, writing and network. I update it as milestones land.

Goals in progress
7
Milestones complete
3 / 24
Next deadline
Dec 10, 2026
Salesforce Certified Business Analyst

Showing 7 of 7 goals

  • Salesforce Certified Business Analyst

    Work through all six exam sections, building one portfolio deliverable per section for a fictional travel client, then sit the exam.

    1 of 8 milestonesDue
  • Launch Metric Design

    Stand up the business properly: trade name, banking, domain and a site with a blog.

    2 of 5 stepsDue
  • Travel-industry network

    Three high-value contacts in GDS and travel distribution who would take my call, from at least ten conversations.

    0 of 3 contactsDue
  • GDS and NDC fundamentals

    Learn how a booking moves from airline inventory through Amadeus, Sabre and Travelport to an agency, and how IATA NDC is changing that.

    0 of 4 modulesDue
  • AI and Agentforce credential

    LLM, retrieval and agent fundamentals, applied inside Salesforce with Agentforce.

    0 of 3 milestonesDue
  • Blog posts published

    Learning in public on travel, Salesforce and AI, one post a month.

    0 of 10 postsDue
  • Case studies published

    Three end-to-end case studies, at least two from real projects, including one on AI in travel distribution.

    0 of 3 case studiesDue

Last updated . Data is served by /api/goals and validated before it renders.

Contact

Let's talk

I'm always glad to hear from people in travel distribution, Salesforce and AI, whether it's a project, a role or just a conversation.